Recruitment Guide and Resources

Information for Adult Leaders

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It’s Time to Plan for Unit Recruitment

It's that time of year for packs, troops, crews, and teams to plan for unit recruitment. Each unit needs to reach out into the community and invite new youth members and adult leaders to join their respective units, in addition to using the council's School Night for Scouting program.

Membership Updates and Related Articles

NEW TOOLS for recruiting membership!

The 2019 Recruitment Playbooks have been written to help all unit leaders with the membership recruitment process. You will find they cover everything, from what it means to ‘Be Visible, Be Inviting, and Make it Fun’, to understanding the resources that are available to you, the role of the membership coordinator, how to grow your unit, program planning, and much more.

2019 Playbooks

Recruitment Materials 

What incentives are there for Youth to Recruit?

Any Scout who recruits a friend will receive the Recruiter Patch to wear on the uniform as well as the following :

  • Cub Scouts  – The new Cub Scout gets a FREE Day Camp registration. All scouts in pack can get tickets to Crayola Experience, Crayloa Experience Flyer, if pack recruiting goals are met.
  • Scouts BSA – Recruit a Friend and you and the friend receive a pocket knife , once your totem chip has been achieved.


A membership guide, planning guide, documents, and letters that work!

  • A recruitment tri-fold brochure
  • What to put into a recruitment folder
  • Pack Information Letter
  • Cub Scouting camping opportunities
  • 2019-20 Pack Calender
  • Cub Scout uniform
  • Family Talent Survey
  • Parent Orientation reminder
  • Lego Cub Scout coloring picture
  • A planning guide for your pack - to help you plan the for the year and what should be done each month

The District's Peer-to-Peer Recruiting Program

One of the best ways to recruit new Cub Scouts is ‘peer-to-peer’. When a Scout brings a friend to a scouting event (e.g., pack or den meeting, pinewood derby, field trip, etc), they both have fun! It’s a fantastic introduction to Cub Scouts for the youth and their parents.

When a Scout brings a non-Scout friend to a scouting event and he joins scouting, both the scout and the friend receives a FREE Recruited-Recruiter patch.

School Night for Scouting 2019

Turn-in Center for the Evening - Sept 19, 2019
Minnetonka Community Center (Minnetonka Mills Room 7-9PM)
14600 Minnetonka Blvd
Minnetonka, MN 55345

District Membership Status

Recruiting Videos


Vicki Jurek
Membership Chairman

Make Your Youth Recruitment a Success!

A successful fall recruitment program for any unit consists of three critical and separate campaigns. Each campaign targets a specific market in your community and when combined, it becomes a recipe for adding new families to your pack.

  1. Back-To-School Night 
    Promote your unit to incoming families during your school's back-to-school night. It's a high-traffic and captive audience!
  2. Unit Recruitment Night 
    Promote your unit at your own open house. Show off your program in action!
  3. School Night for Scouting
    This is the council's state-wide, join-scouting campaign. Families are encouraged to register for scouting on September 19th from 6-7PM at their local schools. It is vital your unit attends this event at your local school.

What steps do you need to take?

    1. Back-to-School Night

  • Most schools host an open house or back-to-school night in late August or early September.  These are great events to recruit new Scouts!  Parent teacher organizations and parent teacher associations can be great resources on securing tables and a place on the evening’s agenda at your local school.
  • Youth recruiting materials can be ordered through the district website. Ensure you have fliers, wristbands, and other promotional items on-hand. Youth recruiting materials will also be available at the district roundtable on August 1st.
  • Close the sale!  No need to wait until School Night for Scouting on September 19th or your unit's recruitment night to start building your new dens.

     2. Unit Recruitment Night

  • Choose a date and secure your youth recruiting materials through the district website.
  • Distribute invites at local churches, through your chartered organization, at schools, and challenge youth in your unit to bring a friend.
  • Demonstrate and display your program at its best and actively involve visiting families.
  • Close the sale!

     3. School Night for Scouting - Sept 19th from 6-7PM

  • On September 19th ensure you have two unit leaders at your local school from 6-7PM.
  • Youth recruitment materials, including traditional paper applications, will be distributed at the August 1st roundtable for use at each school.
  • Fliers, e-fliers, and other promotional materials will be provided to all schools in our area by the council to promote School Night for Scouting prior to September 19th.
  • Actively engage families, but remember, the emphasis is on a sign-and-go opportunity.
  • Close the sale! 

You have the Scouts - so what do you do with the parents?

The parent orientation is a vital step in the recruiting process and should take place after your back-to-school night, your unit's recruitment event, and School Night for Scouting.  Parent orientations serve as the opportunity to provide an introduction into Scouting and your unit’s program to new families.  Critically, this is your chance to recruit your pack’s future leaders - invest in the opportunity!

  • Provide a background to Scouting, including the aims and methods, pack meetings vs. den meetings, and the structure of a Cub Scout Pack.
  • Create position descriptions and distribute copies to new families. Some unit leaders build 'new parent packets' that also include event fliers and the unit’s annual calendar.
  • Try to register at least one adult in every family as a member of your unit committee, or as a unit volunteer. This will encourage parents to become involved in your pack - you can never have too much help! Remember, not all parents will be Cubmasters, Committee Chairs or Den leaders  .  .   .  despite this, these parents can significantly impact your unit by helping to coordinate events, by serving as a resource to the unit committee, and by helping to chaperon den and pack events.

      What else do I need to know?

  • Online youth applications are available via computer, tablet, or cell  - Online Youth Application
  • Paper youth applications are available for download - Youth Application
  • A Sample Parent Orientation Guide is available for Packs to customize - Sample Cub Parent Introduction
  • No families will be turned away based on need - the council is able to assist.  Always secure an application.
  • We’re here to help - if you need assistance with your  back-to-school night campaign,  your unit's recruitment night, or if you are unable to be at your local school for School Night for Scouting - let us know!
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