Recruitment Guide and Resources
Information for Adult Leaders
It’s Time to Plan for Unit Recruitment
It's that time of year for packs, troops, crews, and teams to plan for unit recruitment. Each unit needs to reach out into the community and invite new youth members and adult leaders to join their respective units, in addition to using the council's School Night for Scouting program.
Must Read Articles
School Night for Scouting 2017
- Overview (2016)
- Hero Scouts Website - Online Youth Application
- TRAINING VIDEO 2015 - but is still works for 2017 (18:28)
- Recruitment Supplies - Order Form (2016)
- Traditional Paper Youth Application
- Submit Your School Night For Scouting Information ONLINE (2016)
- A list of Schools and their Associated Packs (and Troops)
Turn-in Center for the Evening - Sept 17, 2017
Minnetonka Community Center (Minnetonka Mills Room 6-10PM)
14600 Minnetonka Blvd
Minnetonka, MN 55345
- CubScout Recruiting (2:14)
- Cub Scout program is life changing! (2:00)
- Webelos Sccout Recruting (2:08)
Make Your Youth Recruitment a Success!
A successful fall recruitment program for any unit consists of three critical and separate campaigns. Each campaign targets a specific market in your community and when combined, it becomes a recipe for adding new families to your pack.
- Back-To-School Night
Promote your unit to incoming families during your school's back-to-school night. It's a high-traffic and captive audience!
- Unit Recruitment Night
Promote your unit at your own open house. Show off your program in-action!
- School Night for Scouting
This is the council's state-wide, join-scouting campaign. Families are encouraged to register for scouting on September 27th from 6-7PM at their local schools. It is vital your unit attends this event at your local school.
What steps do you need to take?
- Most schools host an open house or back-to-school night in late August or early September. These are great events to recruit new Scouts! Parent teacher organizations and parent teacher associations can be great resources on securing tables and a place on the evening’s agenda at your local school.
- Youth recruiting materials can be ordered through the district website. Ensure you have fliers, wristbands, and other promotional items on-hand. Youth recruiting materials will also be available at the district roundtable on August 3rd.
- Close the sale! No need to wait until School Night for Scouting on September 17th or your unit's recruitment night to start building your new dens.
Unit Recruitment Night
- Choose a date and secure your youth recruiting materials through the district website.
- Distribute invites at local churches, through your chartered organization, at schools, and challenge youth in your unit to bring a friend.
- Demonstrate and display your program at its best and actively involve visiting families.
- Close the sale!
School Night for Scouting - Sept 17th from 6-7PM
- On September 17th ensure you have two unit leaders at your local school from 6-7PM.
- Youth recruitment materials, including traditional paper applications, will be distributed at the August 3rd roundtable for use at each school.
- Fliers, e-fliers, and other promotional materials will be provided to all schools in our area by the council to promote School Night for Scouting prior to September 17th.
- Actively engage families, but remember, the emphasis is on a sign-and-go opportunity.
- Close the sale!
You have the Scouts - so what do you do with the parents?
The parent orientation is a vital step in the recruiting process and should take place after your back-to-school night, your unit's recruitment event, and School Night for Scouting. Parent orientations serve as the opportunity to provide an introduction into Scouting and your unit’s program to new families. Critically, this is your chance to recruit your pack’s future leaders - invest in the opportunity!
- Provide a background to Scouting, including the aims and methods, pack meetings vs. den meetings, and the structure of a Cub Scout Pack.
- Create position descriptions and distribute copies to new families. Some unit leaders build 'new parent packets' that also include event fliers and the unit’s annual calendar.
- Try to register at least one adult in every family as a member of your unit committee, or as a unit volunteer. This will encourage parents to become involved in your pack - you can never have too much help! Remember, not all parents will be Cubmasters, Committee Chairs or Den leaders . . . despite this, these parents can significantly impact your unit by helping to coordinate events, by serving as a resource to the unit committee, and by helping to chaperon den and pack events.
What else do I need to know?
- Online youth applications are available via computer, tablet, or cell www.heroscouts.org .
- Paper youth applications are available for download traditional paper application .
- No families will be turned away based on need - the council is able to assist. Always secure an application.
- We’re here to help - if you need assistance with your back-to-school night campaign, your unit's recruitment night, or if you are unable to be at your local school for School Night for Scouting - let us know!